Kit (formerly ConvertKit) is the most popular email platform built specifically for content creators. It powers newsletters for YouTubers, bloggers, podcasters, and course creators.
Here’s exactly what each plan costs and includes so you can choose the right one.
Kit Plans in 2026
| Feature | Newsletter (Free) | Creator | Creator Pro |
|---|---|---|---|
| Price (1,000 subs) | $0 | $25/mo | $50/mo |
| Subscriber limit | 10,000 | By plan tier | By plan tier |
| Sends | Unlimited | Unlimited | Unlimited |
| Landing pages | Unlimited | Unlimited | Unlimited |
| Signup forms | Unlimited | Unlimited | Unlimited |
| Automations | 1 (basic) | Unlimited (visual) | Unlimited (visual) |
| Email sequences | ❌ | ✅ | ✅ |
| Integrations | ❌ | ✅ (100+) | ✅ (100+) |
| Sell digital products | ✅ (basic) | ✅ | ✅ |
| Subscriber scoring | ❌ | ❌ | ✅ |
| Advanced reporting | ❌ | ❌ | ✅ |
| Newsletter referral | ❌ | ❌ | ✅ |
| Priority support | ❌ | ❌ | ✅ |
Pricing by Subscriber Count
Pricing scales as your list grows. Here’s what each plan costs at common subscriber tiers:
| Subscribers | Newsletter (Free) | Creator | Creator Pro |
|---|---|---|---|
| 300 | $0 | $15/mo | $29/mo |
| 1,000 | $0 | $25/mo | $50/mo |
| 3,000 | $0 | $41/mo | $66/mo |
| 5,000 | $0 | $66/mo | $93/mo |
| 10,000 | $0 | $100/mo | $140/mo |
| 15,000 | N/A | $125/mo | $166/mo |
| 25,000 | N/A | $166/mo | $216/mo |
| 50,000 | N/A | $266/mo | $341/mo |
Annual billing saves approximately 15% across all paid plans.
What Each Plan Is For
Newsletter (Free) — Getting Started
The free plan is designed for creators building their first email list. It’s one of the most generous free plans in email marketing.
What you can do:
- Send unlimited broadcast emails to up to 10,000 subscribers
- Create unlimited landing pages and signup forms
- Sell basic digital products (Kit Commerce)
- Set up 1 basic automation
- Tag and segment subscribers
What you can’t do:
- Create email sequences (automated multi-email series)
- Build visual automations (if subscriber does X → send Y)
- Use third-party integrations (Zapier, webhooks, etc.)
- Access reporting beyond basic open/click rates
- Get live chat support
Who it’s for: New creators building their first list from 0 to a few thousand subscribers. When you need automations and sequences, upgrade.
Creator ($25/mo) — The Core Plan
Creator is where Kit becomes genuinely powerful. Visual automations and email sequences are the features that drive revenue.
What you unlock:
- Visual automations — If subscriber clicks link → tag them → send specific sequence
- Email sequences — Multi-email series (welcome sequence, launch sequence, nurture series)
- 100+ integrations — Connect to Zapier, Shopify, Teachable, WordPress, etc.
- Third-party integrations — Webhooks, API access, direct connections
- Live chat support — Faster help when you need it
- Free migration — Kit migrates your list from another platform (5,000+ subscribers)
Who it’s for: Creators with 300+ subscribers who want to automate email marketing, sell digital products, or build email funnels.
Creator Pro ($50/mo) — Advanced Growth
Creator Pro adds features for creators running email-as-a-business.
What you unlock beyond Creator:
- Subscriber scoring — See which subscribers are most engaged
- Advanced reporting — Deliverability data, subscriber growth graphs
- Newsletter referral program — Reward subscribers for referring new signups (like Morning Brew’s referral system)
- Priority support — Jump the support queue
- Facebook custom audiences — Sync subscriber segments for Facebook ads
Who it’s for: Full-time creators with 5,000+ subscribers who want growth features (referral program) and advanced analytics. Most creators don’t need this plan until they’re established.
Key Features Explained
Visual Automations (Creator+)
The most important paid feature. Build workflows like:
New subscriber → Send welcome email → Wait 1 day →
Send "here's my best content" email → Wait 2 days →
Send "check out my course" email
If subscriber purchases course → Tag "customer" →
Remove from sales sequence
This runs automatically. You set it up once and it works 24/7.
Email Sequences (Creator+)
Multi-email series that send on a schedule:
| Sequence Type | Purpose | Typical Length |
|---|---|---|
| Welcome sequence | Introduce yourself and best content | 3-5 emails over 1-2 weeks |
| Nurture sequence | Build trust before selling | 5-7 emails over 2-3 weeks |
| Launch sequence | Sell a product or course | 5-7 emails over 5-7 days |
| Evergreen funnel | Ongoing sales automation | 7-14 emails over 3-4 weeks |
Kit Commerce
Sell digital products directly through Kit:
- Ebooks, templates, presets, courses
- One-time payments or subscriptions
- Kit handles checkout, delivery, and email receipts
- Transaction fee: 3.5% + $0.30 per sale
Available on all plans (including Free), but automations around purchases require Creator+.
Landing Pages
Build landing pages without a website:
- Email signup pages
- Lead magnet download pages
- Waitlist pages
- Product sales pages
Free on all plans. No design skills or website required.
Is Kit Worth the Price?
Compared to Alternatives
| Platform | 1,000 Subs | 5,000 Subs | 10,000 Subs | Key Difference |
|---|---|---|---|---|
| Kit Creator | $25/mo | $66/mo | $100/mo | Built for creators |
| Mailchimp Standard | $20/mo | $52/mo | $87/mo | E-commerce focused |
| Beehiiv Scale | $39/mo flat | $39/mo | $39/mo | Newsletter monetization |
| MailerLite Growing | $9/mo | $29/mo | $47/mo | Cheapest option |
| Substack | Free | Free | Free | 10% on paid subs |
Kit is more expensive than MailerLite but offers better automations and a more creator-focused experience.
Kit is cheaper than Beehiiv Scale at low subscriber counts but more expensive once you pass 2,500 subscribers.
Kit vs Mailchimp: Similar pricing, but Kit is built for creators while Mailchimp targets e-commerce.
For a full comparison, see our Mailchimp alternatives guide and Beehiiv vs Substack vs Kit comparison.
When Kit Is Worth It
- You sell digital products and need automated email funnels
- You want visual automations that run while you sleep
- You’re a creator (not e-commerce) and want a tool built for your workflow
- You value clean UX and developer-friendly features
When to Choose Something Else
- Tightest budget: MailerLite ($9/mo) offers 80% of Kit’s features at 35% of the price
- Newsletter monetization: Beehiiv has a built-in ad network and referral program
- Simplest paid newsletter: Substack charges $0/month (10% on paid subs only)
- Massive list, need lowest cost: Brevo charges by sends, not subscribers
Tips to Save Money on Kit
- Start on Free — The 10K subscriber cap is generous. Don’t upgrade until you need automations
- Pay annually — Save ~15% vs monthly billing
- Clean your list — Unsubscribe cold subscribers every 3-6 months. You pay per subscriber
- Use tags instead of multiple lists — One subscriber with 5 tags costs the same as one. Five separate subscribers cost 5x
- Start with Creator, not Pro — Most creators don’t need Pro’s features until 5,000+ subscribers
The Bottom Line
| Subscriber Count | Recommended Plan |
|---|---|
| 0-2,000 | Free (upgrade when you need automations) |
| 1,000-10,000 | Creator ($25-100/mo) |
| 10,000+ (serious business) | Creator Pro ($140+/mo) |
Kit’s Free plan is one of the best in the industry. Stay on it until you need sequences and automations. Then Creator ($25/mo) is the sweet spot for most growing creators.
