Print-on-demand lets you sell custom merchandise without buying inventory, renting warehouse space, or visiting the post office. You design it, a customer orders it, and the POD platform prints, packs, and ships it.
Here’s how to choose the right platform and actually make money.
Best Print-on-Demand Platforms Compared
| Platform | Base Price (T-shirt) | Your Profit | Monthly Fee | Built-in Store | Integration |
|---|---|---|---|---|---|
| Printify | ~$7.50 | You set markup | Free (up to 5 stores) | Yes | Shopify, Etsy, WooCommerce |
| Printful | ~$11.00 | You set markup | Free (basic) | Yes | Shopify, Etsy, WooCommerce |
| Spring | ~$9.50 | You set markup | Free | Yes | YouTube, Twitch, linktree |
| Redbubble | Set by Redbubble | ~20% margin | Free | Built-in marketplace | None needed |
| Society6 | Set by Society6 | ~10-15% margin | Free | Built-in marketplace | None needed |
| Gooten | ~$8.00 | You set markup | Free | No | Shopify, Etsy, WooCommerce |
Best for Price: Printify
Printify has the lowest base prices because it connects you to a network of 100+ print providers worldwide, creating competition that drives costs down.
How Printify works:
- Upload your design
- Choose a product (t-shirt, mug, hoodie, etc.)
- Choose a print provider (each has different prices, quality, and shipping times)
- Set your retail price (your profit = retail price - base cost)
- Connect to your store (Shopify, Etsy, or Printify’s own store)
- Customer orders → Printify routes to print provider → ships directly to customer
Pricing example (unisex t-shirt):
- Base cost: $7.50 (via lowest-price provider)
- You set retail price: $25.00
- Your profit: $17.50 per sale
- Shipping: $3.99 (paid by customer or absorbed by you)
Pros:
- Lowest base prices (often $2-4 less than Printful per item)
- Huge product catalog (900+ products)
- Multiple print providers → choose by price, quality, or location
- Free plan supports up to 5 connected stores
Cons:
- Quality varies between print providers (read reviews carefully)
- Shipping times vary (3-7 days domestic with good providers)
- You’re responsible for choosing reliable providers
Pricing: Free (unlimited products) / Premium $29.99/mo (20% off all products)
Best for Quality: Printful
Printful uses their own fulfillment centers (not third-party providers), which means consistent, premium quality.
How Printful works:
- Upload your design
- Use their mockup generator to preview on 300+ products
- Set your retail price
- Connect to your store
- All orders are printed and shipped from Printful’s facilities
Pricing example (unisex t-shirt):
- Base cost: $11.00
- You set retail price: $30.00
- Your profit: $19.00 per sale
- Shipping: $4.49 (domestic US)
Pros:
- Best print quality in the industry (their own facilities, strict QC)
- Excellent mockup generator (professional product photos for free)
- Branding options: custom labels, pack-ins, branded packaging
- Embroidery and DTG printing options
- Warehousing service (store your own products alongside POD)
Cons:
- Higher base prices than Printify ($2-4 more per item)
- Fewer product options than Printify
- No built-in marketplace (need your own store or a platform like Etsy)
Pricing: Free (basic) / Growth $24.99/mo (20% off branding, discounts)
Best for YouTubers/Streamers: Spring
Spring (formerly Teespring) is built specifically for creators. Its YouTube and Twitch integrations let you sell merch directly under your videos and on your channel page.
Key integrations:
- YouTube Merch Shelf: Products appear below your videos for channels with 1,000+ subscribers
- Twitch Integration: Merch appears on your Twitch channel page
- Linktree integration: Products in your link-in-bio
How Spring works:
- Create your products (simple design tool built in)
- Set your prices
- Connect your YouTube/Twitch channel
- Products appear automatically under your content
Pros:
- YouTube Merch Shelf integration (no other POD platform has this)
- No upfront cost, no monthly fees
- Built-in store with your own URL
- Simple design tools (no design software needed)
- Community-focused features (limited editions, fundraising)
Cons:
- Higher base prices than Printify
- Quality is inconsistent (some products are great, others mediocre)
- Limited product selection compared to Printify/Printful
- Smaller profit margins due to higher base costs
Best for: YouTubers with 1,000+ subscribers who want seamless merch integration.
Best for Passive Income: Redbubble
Redbubble is a marketplace — you upload designs, and Redbubble handles everything including marketing, SEO, and attracting buyers.
How it works:
- Upload a design
- Redbubble applies it to 70+ products automatically
- Customers find your products through Redbubble’s search and Google
- Redbubble handles printing, shipping, customer service
- You earn a margin on each sale (typically $2-$5 per product)
Profit structure:
- Redbubble sets base prices
- You set your markup percentage (default 20%)
- A $25 t-shirt at 20% markup = ~$4-$5 profit
Pros:
- Zero effort after uploading — truly passive income
- Built-in marketplace with millions of visitors
- Redbubble handles all customer service
- No need for your own audience or store
- SEO within Redbubble can drive consistent sales
Cons:
- Low profit per sale ($2-$5 typical)
- You don’t own the customer relationship (no email list)
- Redbubble controls pricing and promotions
- Saturated marketplace — discovery requires strong tags and designs
Best for: Designers and artists who want passive income without managing a store or audience.
How to Create Designs Without Being a Designer
Option 1: Text-Based Designs in Canva
Many best-selling POD products are simple text designs:
- Motivational quotes
- Niche humor (“I’d Rather Be [hobby]”)
- Profession/identity statements (“Software Engineer Powered by Coffee”)
Canva workflow:
- Create a design at 4500×5400 pixels (standard POD resolution)
- Use bold, clean fonts
- Keep the design simple — 2-3 colors maximum
- Export as PNG with transparent background
- Upload to your POD platform
Option 2: AI-Generated Art
Use Midjourney, DALL-E, or Ideogram to generate design concepts:
- Generate the base design with AI
- Refine in Canva or Photoshop (remove backgrounds, adjust colors)
- Ensure the output resolution is high enough for print (300 DPI)
Important: Check each POD platform’s policy on AI-generated art. Most allow it, but policies are evolving.
Option 3: Hire a Designer
Fiverr and Upwork have designers specializing in POD:
- Simple text designs: $5-$15
- Illustrations: $20-$50
- Full brand/merch line: $100-$300
Design Tips for POD
- Use transparent backgrounds for versatility across products
- Design at 300 DPI, 4500×5400px minimum for print quality
- Test your design on a dark AND light product (some designs only work on one)
- Less is more — clean, simple designs outsell cluttered ones
- Research trending niches on Redbubble and Etsy before designing
Getting Your First Sales
For Creators With an Audience
- Tease the merch before launch (“Designing something for you guys…”)
- Show the creation process (behind-the-scenes content)
- Wear/use the products in your content
- Limited edition or time-limited designs create urgency
- Pin merch links in YouTube descriptions, Instagram bio, etc.
For Designers Without an Audience (Marketplace Strategy)
- Upload to Redbubble and Society6 for marketplace visibility
- Optimize tags and descriptions for platform search
- Upload consistently (aim for 100+ designs to gain traction)
- Research trending searches on each marketplace
- Create designs in evergreen niches (pets, professions, hobbies)
Pricing Strategy
| Strategy | Retail Price | Profit/Sale | Volume Needed |
|---|---|---|---|
| Premium | $35-$45 | $15-$25 | Lower |
| Mid-range | $25-$30 | $10-$15 | Medium |
| Accessible | $18-$22 | $5-$8 | Higher |
Recommendation: Start at mid-range pricing. Your audience will tell you if they want cheaper or premium options.
What to Read Next
- How to Sell Digital Downloads — sell non-physical products
- How to Start a Membership Site — recurring revenue models
- Best AI Design Tools — create designs with AI assistance