A Canva Brand Kit saves your brand colors, fonts, and logo so every design you make looks like it belongs to the same brand — without manually matching hex codes and fonts each time.

If you publish on multiple platforms and find yourself re-applying the same colors and fonts to every new template, this setup is worth 30 minutes of your time.

What Is a Canva Brand Kit?

A Brand Kit is a saved collection of your brand elements in Canva:

  • Brand Colors — your specific hex codes, saved as color swatches
  • Brand Fonts — your heading font and body font, with size presets
  • Brand Logos — your logo files uploaded to Canva

Once set up, your brand colors appear in the color picker for every design you make. Your brand fonts appear in the font selector. Your logos are accessible from the Brand Kit panel. No more hunting for hex codes or re-uploading your logo every session.

Brand Kit is a Canva Pro feature. Free plan users can’t save a Brand Kit — but can use this guide to plan their brand elements before upgrading. See Canva Pro Pricing for current costs, and Is Canva Pro Worth It? for a cost-benefit breakdown. You can also compare Canva Free vs. Pro to see the full list of differences.

Before You Set Up: Define Your Brand Elements

Setting up a Brand Kit takes 10 minutes. Defining your brand elements takes longer — but it’s worth doing before you open Canva.

Step 1: Choose Your Brand Colors

You need at minimum:

  • Primary color — the main color associated with your brand (appears most often)
  • Accent color — a secondary color used for highlights, buttons, emphasis
  • Neutral(s) — a background color and/or dark color for text

How to find hex codes for your colors:

  • If you already have a logo: use a hex color picker (like imagecolorpicker.com) to sample colors from your logo
  • If you’re starting fresh: use Coolors.co to generate palettes — it pairs colors that work together and gives you hex codes directly
  • If you want to match a color from an existing design: Canva’s eyedropper tool (in the color picker) samples any color from an image

Color palette resources: See Color Palette Tools for Branding for a breakdown of the best tools to generate and test brand color palettes before you lock them in.

Keep it simple: 3-5 colors is ideal. A primary, an accent, a neutral background, and a text color. More than 5 colors and your designs start looking inconsistent.

Step 2: Choose Your Brand Fonts

You need:

  • Heading font — used for titles, big text, key messages
  • Body/supporting font — used for body text, captions, supporting information

Font pairing principles:

  • Pair a bold/display font (heading) with a clean readable font (body) — contrast creates hierarchy
  • Avoid pairing two similar fonts (both sans-serif, similar weight) — they’ll look like a mistake
  • Stick to 2 fonts maximum in your Brand Kit. More than 2 and your designs start looking cluttered

Font pairings that work for creators:

Heading Font Body Font Style
Playfair Display Lato Elegant, editorial
Oswald Open Sans Bold, modern
Montserrat Source Serif Pro Clean, professional
Raleway Roboto Minimal, approachable
Space Grotesk Inter Tech/digital feel

All of the above are available free in Canva.

Step 3: Prepare Your Logo Files

Have at minimum:

  • Full logo — your main logo (ideally with transparent background, PNG format)
  • White/reversed logo — a white version of your logo for use on dark backgrounds

If you don’t have a logo yet, Canva has a logo maker built in, or see Best AI Logo Generators for tools that can generate one.

Setting Up Your Brand Kit in Canva

Note: Brand Kit requires a Canva Pro subscription.

How to Access Brand Kit

  1. Log into Canva at canva.com
  2. Click your profile icon (top right) → “Brand Hub” or
  3. From the sidebar, click “Brand Kit” (in the left navigation)

On the Brand Kit page, you can create multiple brand kits if you manage multiple brands or channels. Most creators only need one.

Adding Brand Colors

  1. In your Brand Kit, find the Brand Colors section
  2. Click "+ Add a color"
  3. Type your hex code (e.g., #2D4A3E) or use the color picker
  4. Repeat for each color in your palette
  5. Your colors are saved automatically

Label your colors by clicking the color name (it defaults to the hex code). Name them “Primary,” “Accent,” “Background,” “Text” — this helps when applying them to designs.

Once added, these colors appear at the top of the color picker in every Canva design you create.

Adding Brand Fonts

  1. In the Brand Fonts section, click "+ Add a font"
  2. Search for your chosen heading font by name
  3. Set the size preset if you want (or leave it to adjust per-design)
  4. Add your body font as a second font
  5. Save

When you’re in a design, selecting text and going to the font selector will show your Brand Kit fonts at the top of the list.

Using premium fonts: If you want to use a specific font not in Canva’s library, Canva Pro allows uploading custom font files (TTF, OTF, WOFF). This is useful if your brand uses a purchased font.

  1. In the Brand Logos section, click "+ Upload your logo"
  2. Upload your logo PNG file (transparent background recommended)
  3. Upload your white/reversed version as a second logo
  4. They appear in the Brand Logos section for quick access in any design

To use your logo in a design: open the Brand Kit panel (gear icon or “Brand” in the sidebar), click your logo, and it drops into the design. Then resize and position as needed.

Applying Your Brand Kit in Designs

Once your Brand Kit is set up, here’s how to use it:

Starting from a Template

  1. Open any Canva template
  2. Select a colored element and click the color swatch
  3. Your brand colors appear at the top of the color picker — click to apply
  4. Select text elements and choose your brand font from the top of the font selector

Tip: Work systematically — change all backgrounds first, then accent elements, then text. This prevents back-and-forth.

Using Brand Kit Panel in the Editor

In the editor, look for the “Brand” icon in the left sidebar (looks like a color swatch). Clicking this opens a panel with your brand colors, fonts, and logos — all in one place without leaving the editor.

Brand Kit Best Practices for Creators

Apply your brand kit to every template you use. It takes 2-3 minutes to apply your brand colors and fonts to a template. This single step transforms a generic template into something that looks like your brand.

Create “master templates” using your Brand Kit. Start with a template you like, apply your Brand Kit fully, and save it as your personal template. For every similar design going forward, start from your master template rather than the original template. This is how creators build a consistent visual identity at scale.

Update your Brand Kit when your brand evolves. If you rebrand or refine your colors/fonts, update your Brand Kit and your future designs automatically use the new brand. (Previously made designs don’t auto-update — you’d need to update those manually.)

For multi-channel creators: Create separate Brand Kits for different channels or brands. Canva Pro supports multiple Brand Kits — one for your YouTube brand, one for your newsletter brand, etc.